Information alone is not enough. To be valuable it must be accurate, meaningful, and well-organized. A well thought-out research design will ensure the information we gather becomes a solid foundation of knowledge to empower your decision-making process. The research design is a master plan for conducting the research study. The creation of a good, workable plan requires careful consideration of the problems and objectives to be met, and the time and resources for the study.
It is in the research design that we select the appropriate research method for collecting the required information. There is no one best technique. The selection of the type of methodology to be used is based on the degree of accuracy desired, the time and money available, and the amount and type of information needed.