Markets change so quickly that the only way to stay current is through market research. Whether you are a fledgling business or a multinational organization, Lockwood Research can help you make better decisions using both types of market research: secondary research and primary research. Secondary research lays the groundwork, while primary research fills in the gaps to give you a current and focused foundation on which to make decisions.
Lockwood Research gathers and analyzes information about consumers, communities, markets, and industries. This includes the analysis of already existing secondary data. Secondary research is based on information from studies previously performed by others, such as government agencies like the U.S. Census Bureau, chambers of commerce, trade associations, and other organizations. We know how to identify existing secondary sources, much of which is free or low-cost. The downside of secondary research is that it is not customized to your needs and is often outdated, so it may not be as useful as primary market research.
Primary research is tailored to your individual needs. Primary research delivers specific and current insights, typically based on statistical methodologies, for decisions that are too important to leave to chance. Lockwood Research has the expertise and facilities required for all your primary research needs, whether quantitative or qualitative in nature.