Tools to Execute

Looking for tools to help execute your market research project? You’ve come to the right place! If you don’t find what you’re looking for, let us know. We are always looking for ways to help others elevate the role of market research in their organization’s decision-making process.


One of the steps in a research project is to calculate the sample size needed to achieve a certain level of confidence (typically 95%) using the size of the population of interest. But, what happens if your study closes and you don’t get the sample size you hoped for? How does the smaller sample size change the confidence level of the data? The links below will take you to the tools we use to determine the sample size and confidence levels.